Exceptional food
is not enough.
NEXX helps ambitious restaurants turn service, leadership, and guest experience into a standard that can be taught, measured, and repeated.
Charlotte · North Carolina
The problem is rarely the food.
Most ambitious restaurants already know how to create a strong plate. The harder work is creating a room that feels consistent, personal, and composed every night.
NEXX is a premium hospitality consulting practice based in Charlotte, North Carolina, founded by Mark Logan after twenty years inside demanding dining rooms — from NYC fine dining and Las Vegas high-volume service to a Michelin-star environment at Counter.
We help restaurants turn service, leadership, and guest experience into standards that can be taught, measured, and repeated — so the room matches the food, even under pressure.
20+
Years inside the rooms
4
Guest moments designed
Every guest moves through four moments.
Each one is designed — or it isn’t.
ARCC is the methodology behind every NEXX engagement: a measurable map of the emotional journey your guest takes from the door to the goodbye. We use it to audit, score, train, and rebuild.
01Arrival
The first forty-five seconds.
02Rapport
The quiet earning of trust.
03Consumption
The choreography of the meal.
04Close
The last impression is the lasting one.
Audited · Scored · Trained · Measured
Explore the frameworkSix engagements. One standard.
Each engagement is designed to compound. Diagnostics reveal the gaps. Systems turn those insights into standards. Training makes the standard usable. Measurement keeps it alive after we leave.
Not sure which engagement fits? Most clients begin with a Guest Experience Audit — it sets the map for everything after.
View all servicesOwners hire us for what improves after we leave.
Hospitality ROI is not abstract. It shows up in the numbers owners already watch — repeat visits, stronger checks, better reviews, steadier teams, and service that holds its shape when leadership is not in the room.
Repeat Guest Rate
Guests return because the experience felt personal, consistent, and worth repeating.
Average Check
Higher spend through better timing, sharper guidance, and trust-based service — never pressure.
Online Review Score
A reputation built by design, not luck.
Staff Retention
Teams stay when the standard is clear, the culture is real, and service feels teachable.
Referral Volume
Guests become advocates when the experience gives them something worth passing on.
Operational Consistency
The same standard, every service — even when the room gets difficult.
Mark Logan · Charlotte, NC
Twenty years inside the rooms.
Mark Logan founded NEXX after two decades across demanding hospitality environments — NYC fine dining, Las Vegas high-volume cocktail programs, and a Michelin-star restaurant environment at Counter.
His work blends operational discipline with human-centered service: the belief that exceptional hospitality is not personality, luck, or charisma. It is a standard that can be designed, taught, and repeated.
Mark also serves on the board of Feeding Charlotte and leads within his church community. His empathy work is founded in connection and directly influences NEXX’s approach to leadership, service, and guest care.
If your food is already exceptional,
the rest is design.
We work with a small number of restaurants at a time. The first conversation is free, candid, and usually short.
Reply within two business days · No pressure, ever